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View your billing analytics
View your billing analytics
Updated over a week ago

The Analytics > Billing page displays your account's monthly SMS usage to provide you with insights into your messaging account activity. Admins can use this page to view the monthly SMS message usage for their account and any accounts below it.

View your billing analytics

Tip: To switch between accounts, click the account dropdown menu, then select an account from the list. To view billing analytics for your entire organization, select your org account.

To view your billing analytics, use the Filter by Month dropdown menu to select which month you want to view. The Message Usage section then displays the following information:

  • Account Name: The name of the account.

  • Message Plan: The purchased monthly message plan assigned to the account. If your organization is on an Enterprise aggregate message plan model, this column will not be visible.

  • Outbound SMS Messages: The number of outbound SMS messages sent for the displayed month.

Export your billing analytics

You can export your billing data to your email inbox by clicking the envelope icon, or schedule the data to be exported to your email inbox by clicking the calendar icon. Admins may choose to have this report scheduled for them at regular billing intervals for tracking purposes.


Why is the number of SMS messages shown on the Billing analytics page different from the number of messages shown on the Analytics Overview page?

These numbers may be different because the Analytics Overview page tracks messages on a conversational level to determine a more accurate response rate. Billing Analytics track message segments as determined by the major texting providers.

Is rich media included in these totals?

Yes. Each message that contains rich media is considered a multimedia message (also known as “MMS”), and one MMS is equivalent to three SMS messages.

How do SMS messages affect billing?

Short messages sent between devices, often referred to as SMS messages, are the building blocks of text messaging. SMS messages are also the industry standard by which TextUs tracks usage. A message up to 1120 bits in size is equivalent to one SMS message, as determined by receiving carriers. For messages with no special characters or emojis, this is usually equal to 160 characters per SMS message. Messages larger than 1120 bits or longer than 160 characters are counted as multiple SMS messages depending on how many characters are used.

When emojis or other special characters are used within a message, roughly 70 characters will equal one SMS message or 1120 bits in size. This is because the message is transmitted by the provider with a different encoding that allows the receiving device to translate the data into an emoji. While this encoding makes emojis and other special characters possible, it also means that even normal characters are larger in size. Therefore, a message with an emoji needs 70 characters or fewer to remain within the 1120 bit size limit. Additionally, because emojis are larger than normal characters, they typically count as two characters towards that 70 character limit.

The SMS message count is also impacted by the use of rich media such as images or GIFs. A rich media attachment to a text message is equivalent to three SMS messages.

All of the above SMS message parameters are aligned with standards for segments set by major texting providers.

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