Teams can now automate their sequence enrollment using Keywords by linking a keyword subscriber list to a sequence. Use sequences to automate follow-ups for keyword campaigns to easily target engaged contacts with relevant content.
Here are a few ways you can get started with sequence-keyword linking:
Use the keyword “RSVP” to increase event registrations, then link a sequence to automatically send reminders as the event approaches.
Use the keyword "JOBS" to grow a list of interested candidates, then link a sequence that automatically sends job openings, career advice, and interview tips.
Note: This feature is only available to accounts with active Sequences and Keywords licenses.
How to link a keyword subscriber list to a sequence
Follow the steps below to link an active sequence with a keyword. When a contact texts in the corresponding keyword, they’ll receive the keyword auto-response, then will be automatically enrolled in the linked sequence.
Note: You can only link one keyword to one active sequence at a time.
Go to the Automation > Keywords page and select the keyword you'd like to link.
On the page for that keyword, click Edit.
Click the Enroll in sequence box and select which sequence you'd like to link it to.
Click Save to save your changes.
How to unlink a keyword subscriber list from a sequence
To unlink your sequence from your keyword, complete the following steps:
Go to the Automation > Keywords page and select the keyword you'd like to unlink.
On the page for that keyword, click Edit.
Click the Enroll in sequence box to unselect it.
Click Save to save your changes.