Keywords allow you to create automated pre-written responses that are sent whenever your contacts reply with a specific word or set of words. Each of your keyword responses can be customized by including images, templates, signatures, and personalizations.
Additionally, when your contacts reply with a keyword they will be automatically added to a keyword subscriber group that you can use for future retargeting.
Note: This feature is only available for messaging accounts with a Keywords license. For more information on how to purchase a license, contact your TextUs Account Manager. To apply a license you've already purchased, see Assign premium feature licenses.
Create a keyword
Creating a keyword makes it available to anyone who responds to your message with that keyword. For best results, keep your keywords to one or two words and avoid long words or short phrases. The longer and more complex a keyword is, the greater chance there is of a contact making a mistake that causes the automation not to run.
Tip: Organization admins can set a keyword that will be active for all messaging accounts that have a Keyword license by creating a keyword in their organization account.
To create a keyword for your account, complete the following steps:
Go to Automation > Keywords and click the + Keyword button on the top right corner of the screen.
On the New automation pop up, enter the following information:
In the Keyword field, enter one or more words to trigger the automated response.
In the Message text box, enter the automated response.
If you'd like to automatically enroll all the subscriber of this keyword in a sequence, select Enroll in sequence.
To build a multi-step keyword flow, you can click Add keyword answer. For more information about how to use this feature, please see Add a keyword answer.
Click Create to save your keyword.
Edit or delete a keyword
To edit or delete your keywords, go to the Keywords page and select the keyword that you wish to change or delete. On the page for that keyword, you can select Edit to make changes or Archive to delete.
Reactive a keyword
You can reactivate deleted keywords at any time by completing the following steps:
On the Keywords page, click the Archived Keywords tab.
Click the keyword you'd like to reactivate, then on that keyword's page click Reactivate on the top right corner.
Note: You cannot create a new keyword if that exact keyword is listed under the Archived Keywords tab. You will need to reactivate the keyword to be able to use it again.