TextUs Campaigns allow you send a customized text message to a group of contacts at a specific time and date, then track the campaign’s performance using the dashboard on the Campaigns page. This feature is commonly used by businesses to reach their target audience for event reminders, product and service promotions, or other time-sensitive marketing messages.
Your TextUs account can send two types of Campaigns:
One time campaigns: Send a single message to a group of contacts at a set time and date.
Recurring campaigns: Send a single message to a group of contacts on a recurring basis.
Campaign feature availability
All TextUs messaging accounts can send campaigns to large group of contacts, and includes the essential features for sending personalized messages to contacts. For customers who want access to advanced campaign features such as rich media attachments, A/B testing, and link-click tracking, you can upgrade to Campaigns Pro by purchasing licenses and assigning them to your messaging accounts.
Note: If your team is interested in purchasing Campaigns Pro, contact your TextUs Account Manager for more information.
The table below lists the features available in Campaigns and Campaigns Pro:
Feature | Description | Campaigns (standard) | Campaigns Pro |
Message customization | Use messaging options to add templates, emojis, and personalization. | ✔ | ✔ |
Attachments | Include images, PDFs, and Virtual Contact Files (VCF). |
| ✔ |
Branded short links | Add a branded, shortened URLs to your campaign message.
For example:
|
| ✔ |
Link click tracking | Tracks how many contacts have clicked the short link in your campaign messaging. |
| ✔ |
A/B testing | Send up to three variations of a message, then track which version performs best. |
| ✔ * |
*Only supported for one-time campaigns.
Note: Branded short links require you to configure a custom subdomain. If no custom subdomain is configured, generic short links will be sent by default.